Only if you respond quickly to market changes, you can increase your profits and sales.
Do not lose money! - Once a competitor has sold his offer, Total Seller will raise within seconds your price to maximize your profit margin.
You can specify how much you want to undercut the prices of your competitors in order to increase the number of sales.
Determine your own rules how your rates are to be calculated. You can create rules that depend on a specific competitor, his customer feedbacks, the place of dispatch or the delivery time.
Depending on whether your or your competitor's offers are fulfilled by Amazon you can skip listings during price calculation or underbid or overbid another offer by a specific amount or percentage.
You can create pricing rules that target Amazon's own offers as your largest competitor so that you can win the Buy-Box before Amazon itself.